Supercharge your firm’s marketing and promotions with these simple tips


Running a business isn’t easy, but in today’s massively connected world, there are more opportunities than ever for companies of all sizes to promote themselves and reach out to and connect with clients.

If you’re looking for cost-effective ways to promote your firm and generate new business without stretching your budget, below are some tips used by the pros.

Invest in the best website you can afford

For the majority of companies these days, their website will be the first point of contact with the world – plus, it provides a very useful way of letting existing clients get in touch. While the last few years have seen a proliferation of web-building platforms become available, if you’re to get the greatest benefits from your website and also create the best impression, you should work with a professional design company. Search online for web designers near me to find your best options. 

Get sociable and embrace the power of social platforms 

While it may often be easy to be somewhat skeptical about social media, the fact remains that the larger social platforms like Facebook, Instagram, YouTube, and Twitter offer a tremendous opportunity to reach out to new clients and also build a sense of community and loyalty behind your firm.

Moreover, with so many social media platforms available, you’ll be spoiled for choice when it comes to choosing which is right for your firm. Sure, you should promote your company on the larger platforms like Facebook, but don’t discount some of the smaller, perhaps less visible platforms. For example, if your company sells primarily female-oriented products, Pinterest, with its 77% female user base, might prove ideal.

Capitalize on the opportunities of SEO

These days, having a website is just one very small part of a far, far bigger picture. There are now more web pages in the world than there are people - a fact that has made it more difficult than ever to get your content seen.

In truth, you could have the greatest, best-designed, all singing, all dancing website - but if it isn’t generating traffic, it will be doing literally nothing for your company.

Search Engine Optimization (SEO) is the massively detailed and complex process used by web marketing specialists to get websites ranking high up the listings - in particular, on Google, which is by far the most dominant search platform. Bottom line - if your site isn’t ranking in Google, you will be losing business.

Reach out with email marketing

Social media may have made it easier to stay in touch with clients but there’s still considerable value to be had from building an email subscriber list. Email marketing has been proven as one of the best ways to build (and keep) customer loyalty while also sending a positive message to your clients. If you want to take your email marketing to another level, consider investing in dedicated email software apps like MailChimp that will let you track the effectiveness of your campaigns.